McDonald's Spicy Chicken McBites campaign
       
     
       
     
mural-full1.jpg
       
     
Print Ad
       
     
Layers!
       
     
Sketches
       
     
sketches3.jpg
       
     
sketches4.jpg
       
     
sketches5a.jpg
       
     
McDonald's Spicy Chicken McBites campaign
       
     
McDonald's Spicy Chicken McBites campaign
       
     
McBites Spot

When the amazing team at DDB Chicago gave me a call to tell me about an idea they had for their next McDonald's campaign, it took me a while to realize that the actually wanted me to be IN the television spot. EH?

This was the extended version for YouTube.

mural-full1.jpg
       
     
Print Ad
       
     
Print Ad

The original thought for the print ad was just to use the mural from the spot, but the team decided that it would be fun to make something new, which was fine with me. Thanks to IKEA for the unassembled wooden box that I used to paint this on.

Layers!
       
     
Layers!
Sketches
       
     
Sketches

These are a few of the initial roughs created as options for the mural.

sketches3.jpg
       
     
sketches4.jpg
       
     
sketches5a.jpg