When the amazing team at DDB Chicago gave me a call to tell me about an idea they had for their next McDonald's campaign, it took me a while to realize that the actually wanted me to be IN the television spot. EH?
This was the extended version for YouTube.
The original thought for the print ad was just to use the mural from the spot, but the team decided that it would be fun to make something new, which was fine with me. Thanks to IKEA for the unassembled wooden box that I used to paint this on.
These are a few of the initial roughs created as options for the mural.